Our project brings together the experiences and the know-how of eight partners from the EU. We choose ‘the positive incentive‘ way by showing the value of employment of persons with a disability. In this strategy, there is no focus on ‘the rights’, though the chief goal is exactly the same: implementing a more inclusive society. In fact, using this strategy can be seen as a specific form of advocacy, using proven strategies to change the behavior of, in this case, SMEs to be more open to employing persons with disabilities. We collect good practices, exchange them, and disseminate them. 
But before we collect, we define ‘what is good’, and based on that we select good practices and exchange and disseminate these selected good practices. It is the issue of:
Reaching the SMEs, by using the right channels
Providing the SMEs with information in the right way, at the right moment, with the right content
Involving persons with disabilities in preparation of the right materials about their needs for successful employment

We define what is good:
We good practices and detect their theoretical fundamentals. In all probability theories of “changing behavior” can be recognized. These theoretical fundamentals are needed to make best practices transferable, since when we know what works, we can adapt them where needed in order to use them in another context and therefore increase the chance of successful implementation in other countries, and other cultural settings.
We are carrying out a document study to find out what theoretically proven successful approaches to change awareness, intentions, and behavior exist. And we are including these theoretical elements into a general overview of what to take into account when creating awareness and motivation to act for SMEs on national, regional, and local levels, by using campaigns, developing policies, building interventions, and developing practical implementation projects. 

Innovative is that we make use of scientifically proven ways of ‘creating awareness and changing behaviour’, making use of the theories of ‘how to create awareness and how to induce change’.

We expect including these theoretical bases into the practical implementation strategies, will enlarge the level of success of interventions focussing on increasing the employment of persons with disabilities. These interventions can be ‘new policies, measurements, awareness campaigns, practical support, presentations etc.